@harkmeij
Where cycling meets
real storytelling.
15.8K followers. 10M+ views. 62% non-follower reach. Audiences that actually buy.
15.8K
Followers
10M+
Total views
264K
Reach / month
62%
Non-follower reach
Audience
Who watches
Age
Geography
Interest
Broad appeal beyond the core cycling community.
Content
What I create
Road To Not Getting Dropped
Flagship series. Real rides, real gaps, real emotion. The series that built the channel.
Time Trial Challenge
Can an amateur beat a pro on a fixed segment? High production value, huge reach.
Pro Sets the Challenge
A pro rider sets a target. I chase it. Authentic competition, built-in drama.
Off-Bike Challenge
Life beyond the saddle — travel, food, culture. Broader audience, high shares.
Past work
Featured collaborations
Mathieu van der Poel
World champion challenge
Tour de Tietema
Featured creator collab
Ed Laverack
Bike review integration
Johan Museeuw
Legend challenge episode
Partnerships
Work together
Campaign
€3–5K
Single campaign integration across 2–3 reels. Brand mention, product feature, or challenge.
Most popular
Season Partner
€8–15K
Full season presence. Multiple touchpoints across 3–6 months. Logo placement, recurring features.
Title Partner
€15–25K
Top-tier exclusive. Series naming rights, primary integration, co-created content arc.
Single Reel
€750+
One dedicated reel integration.
Story Series
€500+
Story sequence over 3–5 days.
RTNGD Product Feature
On request
Integrated into the flagship series.
Process
How it works
Discovery call
We talk about your brand, goals, and what success looks like. No scripts — just a real conversation.
Concept & proposal
I draft a creative brief with content angles that fit naturally into the channel. You review and refine.
Production & publish
I produce the content, you get final review. Goes live, and I share full analytics after.
Questions
FAQ
Do you only work with cycling brands?
No. 65% of my audience aren't cyclists. I work with brands that fit the lifestyle — mobility, nutrition, tech, travel. If it makes sense for an active, curious audience, let's talk.
How much creative control do you have?
All of it. Integration always feels native because I write the concept. You get final review, but I never read from a script or post content that feels forced.
What does the analytics handoff look like?
After every piece, you get a clean report: views, reach, saves, shares, profile visits, link clicks if applicable.
How far in advance do you book?
Typically 3–6 weeks. Season partnerships are planned quarterly. Reach out early — slots are limited to ≤6 active partners.
Can I see past campaign results?
Yes. Request the full media kit with past campaign data at mark@betterview.nl.